Fiber to the Home Brand Design
ROLE
Brand designer, illustrator
TIMELINE
October 2020 - February 2021
DELIVERABLES
Brand identity, illustrations, swag, infographics
Brand designer, illustrator
TIMELINE
October 2020 - February 2021
DELIVERABLES
Brand identity, illustrations, swag, infographics
Frontier was launching a new initiative, Fiber to the Home, that reaches out to communities to generate excitement for a new service the company is offering. I was tasked with the creation and oversight of the brand design for the Fiber to the Home Campaign, targeting community officials and internal employees. The key touchpoints for this project were slide decks, t-shirts, virtual town halls, and infographics.
Getting Started
It was important to create a logo that was scalable and adaptable to different layouts. It needed to have some similarities to the Frontier Communications logo, but also have a fresh, unique, and distinct look that conveyed technology, modernity, trustworthiness, community, and excitement.
Branding Document
The campaign included PowerPoints, documents/infographics, t-shirts, and videos. Below are a few examples of the brand in use, including selections from a PowerPoint designed for senior leadership. I created all illustrations and diagrams to help establish and direct the look and feel.
Additionally, I illustrated a bespoke icon set to align with the new launch.
