Fiber to the Home Brand
Roles:
Creative Direction, Illustration, Graphic Design, Branding
Timeline:
10/2020-April 2021
Client:
Frontier Communications
The Challenge:
Frontier is launching a new initiative, Fiber to the Home, that reaches out to communities to generate excitement for a new service the company is offering. I was tasked with the creation and oversight of the brand design for the Fiber to the Home Campaign, targeting community officials and internal employees. The key touchpoints for this project would be slide decks, t-shirts, virtual town halls, and infographics.
logo design
It was important to create a logo that was scalable and adaptable to different layouts. It needed to have some similarities to the Frontier Communications logo, but also have a fresh, unique, and distinct look that conveyed technology, modernity, trustworthiness, community, and excitement.
BRANDING DOCUMENT
Since multiple team members would be using the Fiber to the Home brand in different design formats (videos, PowerPoints, documents, clothing, etc), I created a branding document to ensure consistency, explain best practices, and establish important guidelines.
in use
The campaign, when fully launched, will contain PowerPoints, documents/infographics, t-shirts, and videos. Below are a few examples of the brand in use, including selections from a PowerPoint designed for Senior Leadership.
Click to enlarge
External campaign
Senior Leadership asked me to create a brand that was unique and separate from Frontier’s brand, however it was important to me that I prepare for it to be adapted if it would be chosen to be released externally. Because the brand was so well-received, it was chosen to be used externally, with adapted style. I worked personally with brand to adapt the colors and typography to the Frontier external brand. Since I also designed the corporate PowerPoint templates, this was an easy transition!
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