RampUp 2022 Website

ROLE
Visual designer, UX/UI designer

 TIMELINE
July 2021 - October 2021

DELIVERABLES
Web design
Design team: Phil Winfield (creative director), Lyn Peyok (senior designer)
Web build: James Redd
 
RampUp is LiveRamp’s major marketing event with 2000+ attendees and 130+ speakers. As part of the internal design team, I contributed to the RampUp brand refresh and executed key event deliverables. I was tasked with wireframing and designing the RampUp website, collaborating with another designer on wireframes and building out the component library myself in Figma.
 
 

getting started

Each year RampUp gets a brand refresh, keeping the core colors while reimagining their application and design elements. Our creative team explored various concepts in preparation, as shown here.

 
 

Working alongside another designer, we began building out wireframes to share with the web team.
We met with stakeholders and incorporated feedback before building out the final design.

I built a comprehensive component library in Figma to support the dynamic inputs required for the RampUp website,
including constantly changing speaker lists and agendas.

 
 

Final pages

Shown is the final design in mobile and web, both using the provided components.

 
 
 
 
 

Takeaway

Leveraging a Figma component library was crucial in delivering the RampUp website on time for the first email launch in October 2021. The website served as the key gateway to the event, and its careful, user-focused design played a major role in ensuring its success.

 
 
 
 
 
 

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